The metadata includes all file characteristics and \other information about the video, like bit rate, resolution, subtitles, device, time of creation, etc. The video stream tells the player what needs to appear on the screen, while the audio stream tells the player which sound needs rendering alongside the video. What is a container?Ī video container is like a package that includes the video stream, audio stream, and other associated footage metadata needed to playback a specific video. However, H.265 has started replacing H.264 as it offers superior visual quality while maintaining small file sizes. It is also the codec that is relied upon by almost all video streaming players you will know, including YouTube, Netflix, Vimeo, and iTunes Store. H.264 has become the most commonly used video codec because it provides a significantly better bitrate than its predecessor for the same file size. The most used codec is H.264/ MPEG-4 AVC. The player then decodes it based on the rules set by that codec and plays back the video with similar quality to the original. It encodes a video or audio to make it smaller and easier to stream across multiple platforms like the web and mobile. The word codec is a combination of the terms coder and decoder. However, choosing the suitable video file format can save you by providing a smooth website experience to your user and improving SEO ranking.īefore that, what is a video file format?Ī Video file format is a standardized set of rules for storing video codecs, containers, metadata, and folder structure so that it's easier to support them across many different devices and players. Bulky video files reduce the page loading speed and deliver a bad user experience. Primarily because video files have large file sizes compared to text/ images as a result, they put more pressure on the server while streaming at scale. But, while the world is moving from an information web to an experiential web, embedding videos in your websites will take work. They have also proven to be capable of increasing search traffic by 157%. Videos have become the best way to engage with your audience.
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